America's 250th anniversary brought 37 tall ships, the U.S. Navy Blue Angels, and millions of spectators to New York Harbor. I built the marketing, ticketing, operations, and guest communications infrastructure that made Circle Line the front-row seat for all of it: four sold-out events, 4,319 guests, and $1M+ in gross revenue across a single July 4th weekend.

In two weeks I took Mercer Labs from a standard admission museum to the Valentine's Day destination in New York City. I developed tiered ticket packages, ran a full integrated campaign across email, paid social, influencer, and press, and drove the highest single-day revenue in Mercer Labs history: $211,814.84 and 3,859 tickets on one Saturday.

In 2025 I turned Circle Line's 80th birthday into the brand's biggest press year in recent memory. I conceived every campaign angle, pitched every story to PR agency 5WPR, and served as the brand's on-camera spokesperson, landing a live TODAY Show segment with Al Roker, two New York Post features, and an AP News story that reached 400M+ people worldwide. 1.58B+ earned media impressions. $14.6M in estimated media value. All for a brand that's been sailing since 1945.

As Marketing Manager, I led the $4M launch of SUMMIT One Vanderbilt — a brand new 65,000-square-foot immersive observatory with zero prior brand awareness. The result: a sold-out opening, 320M+ people reached in launch week, and $100M+ in Year 1 revenue.

In 2024 I built Circle Line's influencer program from scratch across four brands. I designed the application system, CRM workflow, contract process, promo code tracking, and creator database, then trained my team to run it. In 2025 the program drove 3M+ views, 213K+ engagements, and $102K in promo code revenue across 167 posts.

I built Circle Line's Pawsitively Perfect Pup Cruise from a single idea in 2022. By its third year, the Halloween edition was landing in the New York Post, MSN, and AOL on its own. Four years later, it's still running twice a year, with a 2025 Forbes feature and national radio syndication behind it.

I creative directed the $100K go-to-market production for SUMMIT One Vanderbilt's launch, sourcing photographer Evan Joseph and Wonderful Machine to produce 100+ lifestyle, architecture, and aerial assets that ran across OOH, paid social, press, and print. They're still in use today.

When Peter Luger could finally seat more diners, nobody wanted to sit inside yet. I filled its empty tables with wax figures of Jon Hamm, Audrey Hepburn, and Al Roker, turning a dining capacity update into a story TMZ, People, the Today Show, and SNL all picked up, and one Jimmy Fallon showed up in person to be part of.

As Cause Marketing Specialist at Build-A-Bear Foundation, I was the day-to-day contact for seven major nonprofit partners including Make-A-Wish, Toys for Tots, and Save the Children, managing seasonal donation campaigns across 260+ store locations in the US, Canada, and the UK. By finding and testing new in-store activation approaches, I drove a 25% annual increase in fundraising totals across all partners.

In 2017, I project-managed one of Build-A-Bear's biggest charitable activations: the 20th Anniversary Bear Hugs program. Working with United Way and UPS, I coordinated the donation of 20,000 teddy bears to 24 children's hospitals across the country, supporting 20+ local store teams and nearly 100 volunteers with logistics, local media outreach, and on-site run of shows.