How do you market a once-in-a-generation event while coordinating one of the most operationally complex experiences of your career? I led the integrated marketing strategy for Circle Line’s America 250 celebration, spanning four unique experiences, cross-functional planning, ticketing, guest communications, and media. The campaign generated more than $1 million in revenue, welcomed 4,300+ guests, and sold out all four events.

How do you turn a museum into one of New York City’s must-do Valentine’s Day destinations? I developed curated ticket packages and an integrated marketing campaign that repositioned Mercer Labs as a holiday experience rather than just an attraction. The campaign generated the highest-grossing day in company history, with $211,000+ in single-day revenue and 3,800+ tickets redeemed.

How do you make an 80-year-old brand feel newsworthy? I developed a year-long PR strategy that transformed Circle Line’s anniversary into its biggest earned media year in recent memory, generating 131 media placements, 1.58 billion earned media impressions, and $14.6 million in estimated media value.

How do you launch a brand no one has ever experienced? I helped bring SUMMIT One Vanderbilt to market through an integrated launch strategy spanning media, influencers, paid advertising, and grand opening events. The campaign generated more than 1 billion media impressions and helped sell out the attraction for nearly six months after opening.

In 2024 I built Circle Line's influencer program from scratch across four brands. I designed the application system, CRM workflow, contract process, promo code tracking, and creator database, then trained my team to run it. In 2025 the program drove 3M+ views, 213K+ engagements, and $102K in promo code revenue across 167 posts.

I created Circle Line’s Pawsitively Perfect Pup Cruise in 2022, transforming a single event into one of the company’s signature recurring experiences. Four years later, the franchise continues to operate twice annually, earning coverage from outlets including The New York Times, Forbes, New York Post, MSN, AOL, and Good Morning America while supporting North Shore Animal League America.

I creative directed the $400K go-to-market production that defined SUMMIT One Vanderbilt’s visual identity, sourcing photographer Evan Joseph and Wonderful Machine to produce 100+ lifestyle, architecture, and aerial assets that launched across OOH, paid social, press, print, and digital. Four years later, they’re still the foundation of the brand’s marketing.

When Peter Luger could finally seat more diners, nobody wanted to sit inside yet. I developed the creative concept that filled its empty tables with wax figures of Jon Hamm, Audrey Hepburn, and Al Roker, transforming a routine dining capacity update into a national media story covered by TMZ, People, the Today Show, and Saturday Night Live. Jimmy Fallon even showed up in person to meet his own figure.

As Cause Marketing Specialist for the Build-A-Bear Foundation, I managed integrated fundraising campaigns for seven nonprofit partners, including Make-A-Wish, Toys for Tots, and Save the Children, across more than 260 stores in the U.S., Canada, and the U.K. By strengthening partner collaboration and testing new in-store activation strategies, I helped increase annual fundraising by 25%.

To celebrate Build-A-Bear’s 20th anniversary, I managed a nationwide community impact campaign that donated 20,000 teddy bears to 24 children’s hospitals across the U.S. I coordinated logistics, partnerships, local store teams, volunteers, and hospital activations with United Way and UPS, helping bring Build-A-Bear experiences directly to children receiving treatment.