OH HEY, I'M ALEXIS!Building Brands & Experiences
A marketing leader driving growth for experiential, hospitality, tourism, and consumer brands through integrated marketing, experiential programming, paid media optimization and strategic brand leadership.
Currently exploring Director and VP Marketing opportunities near Buffalo, NY and globally remote.
10
Brands Marketed
across 5 major companies
10+
Years Experience
in Tourism, Hospitality & Consumer Brands
100+
Programs & Partnerships
integrated across marketing channels
5+
Person Marketing Team
built & led from scratch
2B+
Media Impressions
generated from programming & initiatives
$4M
Single Campaign Budget
managed for go-to-market opening
$250K
Single-Day Revenue Record
generated from single holiday campaign
Featured Work
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Selling Out America's 250th: How Circle Line Turned a Historic Weekend Into $1M+
America's 250th anniversary brought 37 tall ships, the U.S. Navy Blue Angels, and millions of spectators to New York Harbor. I built the marketing, ticketing, operations, and guest communications infrastructure that made Circle Line the front-row seat for all of it: four sold-out events, 4,319 guests, and $1M+ in gross revenue across a single July 4th weekend.
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Turning Valentine's Day Into Mercer Labs' Highest-Revenue Day
In two weeks I took Mercer Labs from a standard admission museum to the Valentine's Day destination in New York City. I developed tiered ticket packages, ran a full integrated campaign across email, paid social, influencer, and press, and drove the highest single-day revenue in Mercer Labs history: $211,814.84 and 3,859 tickets on one Saturday.
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The Grand Opening of SUMMIT One Vanderbilt
As Marketing Manager, I led the $4M go-to-market marketing launch of SUMMIT One Vanderbilt — a brand new 65,000-square-foot immersive observatory with zero prior brand awareness. The result: a sold-out opening, 320M+ people reached in launch week, and $100M+ in Year 1 revenue.
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How Circle Line's 80th Birthday Became Its Biggest Press Year Ever
In 2025 I turned Circle Line's 80th birthday into the brand's biggest press year in recent memory. I conceived every campaign angle, pitched every story to PR agency 5WPR, and served as the brand's on-camera spokesperson, landing a live TODAY Show segment with Al Roker, two New York Post features, and an AP News story that reached 400M+ people worldwide. 1.58B+ earned media impressions. $14.6M in estimated media value. All for a brand that's been sailing since 1945.
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Building a Multi-Brand Influencer Program From the Ground Up
In 2024, I built Circle Line's influencer program from scratch across four brands. I designed the application system, CRM workflow, contract process, promo code tracking, and creator database, then trained my team to run it. In 2025 the program drove 3M+ views, 213K+ engagements, and $102K in promo code revenue across 167 posts.
More Than Marketing
Buffalo-born, New York City marketing leader, and someone who’s always believed the best experiences become the best stories. I’ve always been drawn to experiences that make people stop, smile, and say, “That was worth it.”
When I’m not launching campaigns, you’ll probably find me planning my next weekend getaway, trying a new restaurant, or convincing myself this is finally the Bills’ year.
Turns out, I approach life the same way I approach marketing: with curiosity, creativity, and a love for bringing people together.
Recognitions
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By Davler Media.
Women In Tourism, produced by Davler Media’s City Guide, is a celebration that recognizes the accomplishments of female leaders who inspire memorable travel experiences across a variety of categories including three women honored with a Lifetime Achievement Award, Up and Comer and Community Service recognitions.
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By Davler Media.
Women In Tourism, produced by Davler Media’s City Guide, is a celebration that recognizes the accomplishments of female leaders who inspire memorable travel experiences across a variety of categories including three women honored with a Lifetime Achievement Award, Up and Comer and Community Service recognitions.
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By Build-A-Bear Workshop.
Awarded via peer and manager nominations to the top three associates at Build-A-Bear Workshop’s Headquarters for consistently exemplifying company core values in their job performance and interactions.
Let’s Build Something Memorable
Whether you’re looking for your next marketing leader or just want to say hello, I’d love to connect.
