OH HEY, I'M ALEXIS!

Building Brands & Experiences

Smiling woman with blonde hair, wearing a red blazer and a patterned white shirt, standing outdoors with a blue sky and clouds in the background.

Over the past decade, I’ve helped some of New York City’s most recognizable attractions and consumer brands launch, grow, and evolve. Whether opening a new destination, selling out historic events, or building marketing programs from the ground up, I love turning big ideas into experiences people remember.

Currently exploring Director and VP Marketing opportunities near Buffalo, NY and globally remote.

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Logo featuring stylized skyscraper with text 'Summit Civil & Construction' below.
Black rectangle sign with the words "New York Cruise Lines" in gray text.
Logo with a line forming a circle with the word 'CIRCLE' inside and the words 'Line' next to it, ending with an arrow pointing right.
Stylized text reading "The Beast" with a black background and gray, jagged font.
Madame Tussauds New York logo with black background and stylized text.
A circular logo with a teddy bear illustration in the center, surrounded by the text 'Build-A-Bear' at the top, and 'Est. 1997' at the bottom, with paw prints on either side.
Logo for Build-A-Bear Foundation with text and a heart symbol
Mercer Labs logo featuring Museum of Art and Technology, 21 Dey Street, New York, NY 10007, USA.
North River Lobster Company logo featuring a lobster between the words 'North' and 'River' with 'Lobster Company' below.
Decorative sign reading 'LA BARCELONA' with tiles, some featuring plant illustrations, and a smaller tile with the word 'cantina' at the bottom.

  10   

Brands Marketed

across 5 major companies

10+

Years Experience

in Tourism, Hospitality & Consumer Brands

100+

Programs & Partnerships

integrated across marketing channels

5+

Person Marketing Team

built & led from scratch

2B+

Media Impressions

generated from marketing programs

 $4M  

Single Campaign Budget

managed for go-to-market opening

$1M

Single-Day Revenue Record

generated from single holiday campaign 

Featured Work

  • People watching fireworks display over New York Harbor with the Statue of Liberty and historic ships in the water at night.

    Selling Out America's 250th: How Circle Line Turned a Historic Weekend Into $1M+

    America’s 250th anniversary brought 37 tall ships, the U.S. Navy Blue Angels, and millions of spectators to New York Harbor. I led the marketing, ticketing, operations, and guest communications strategy that positioned Circle Line as the front-row seat for the celebration, resulting in four sold-out events, 4,319 guests, and more than $1 million in gross revenue over two days.

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  • Turning Valentine's Day Into Mercer Labs' Highest-Revenue Day

    In just two weeks, I transformed Mercer Labs from a standard museum experience into a Valentine’s Day destination for New Yorkers. I developed tiered ticket packages and led an integrated campaign across email, paid social, influencer marketing, and press, generating the highest single-day revenue in Mercer Labs history: more than $211,000 from 3,859 tickets sold in one Saturday.

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  • Nine diverse individuals in business attire and robes participating in a ribbon-cutting ceremony with large scissors on a high-rise building rooftop with a city skyline view.

    The Grand Opening of SUMMIT One Vanderbilt

    As Marketing Manager, I led the marketing execution of the $4 million go-to-market launch of SUMMIT One Vanderbilt, introducing a brand-new immersive observatory with no existing audience or brand awareness. The campaign delivered a sold-out opening, reached more than 320 million people during launch week, and generated more than $100 million in first-year revenue.

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  • A woman holding a microphone interviewing a man with a captain's hat on a boat. The Statue of Liberty is visible in the background, indicating they are near New York Harbor. The scene is crowded with several people in the foreground.

    How Circle Line's 80th Birthday Became Its Biggest Press Year Ever

    In 2025, I transformed Circle Line’s 80th anniversary into one of the brand’s most successful earned media campaigns. I conceived the campaign angles, collaborated with 5WPR on media outreach, and represented the brand on camera, securing a live TODAY Show segment with Al Roker, two New York Post features, and an Associated Press story syndicated worldwide. The campaign generated 1.58 billion earned media impressions and an estimated $14.6 million in media value.

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  • A woman with curly blonde hair holding a crab leg with an ice cream scoop on top, sitting on a boat with a city skyline and water in the background, enjoying seafood.

    Building a Multi-Brand Influencer Program From the Ground Up

    In 2024, I built Circle Line’s influencer program from scratch across four brands. I designed the application process, CRM workflow, creator contracts, promo code tracking, and reporting infrastructure, then trained my team to manage the program. By 2025, it had generated more than 3 million views, 213,000 engagements, and $102,000 in promo code revenue across 167 creator posts.

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  • "Alexis is truly one of my favorite people I’ve had the pleasure of working with. She brings such a positive, uplifting energy to every project, along with thoughtful ideas and a genuine commitment to helping her team produce their best work. Even when challenges arise, she remains calm, encouraging and always willing to step up to help move things forward. Any team would be incredibly lucky to have her!"

    Montanna Mellion, Account Director, 5WPR

  • "Working with Alexis was a truly positive experience! From day one, she brought much-needed structure and organization to the team, creating systems where there had previously been very little process. Beyond her expertise, she consistently showed up with a positive attitude and handled even the toughest challenges with optimism and professionalism. "

    —Lynn Park, Sales Operations Manager, Mercer Labs

  • "Alexis is a leader who delivers results, builds trust, inspires loyalty, and makes the people around her better. Any company would be unbelievably lucky to have her."

    —Casey Collette, Marketing Manager, New York Cruise Lines

  • "Elle is a wonderful teammate and hard worker. She brought enthusiasm and a smile to work every day, was willing ot do whatever was needed to get the job done, and was always willing to learn and open to feedback. She brought new ideas and ways of thinking to her role. She was an asset to our team and a joy to work with!"

    —Emily Fuhrman, Senior Manager, Build-A-Bear Foundation

  • "Your enthusiasm and can do attitude could raise the dead.I'm humbled to be included in projects with you."

    —Matthew Hilshorst, Studios Manager, Madame Tussauds New York

  • "She left nothing unattended. Her venue, the caterer and our Event Planner all complimented Madame Tussauds' staff, their flexibility and their organized approach. It was one of the few events we've planned that went as smoothly as this one. I never thought of a venue like this for a large catered event location, but I'll say this wasone of the best events we've ever hosted. Thank you, Alexis!"

    —Ben Seidel, Founder, President & CEO of Real Hospitality Group

More Than Marketing

A woman smiling and raising her arm with city skyline at night in the background. She is wearing a Buffalo Bills football jersey, a black jacket, a blue beanie, and black boots.

Buffalo-born, New York City marketing leader, and someone who’s always believed the best experiences become the best stories. I’ve always been drawn to experiences that make people stop, smile, and say, “That was worth it.” 

When I’m not launching campaigns, you’ll probably find me planning my next weekend getaway, trying a new restaurant, or convincing myself this is finally the Bills’ year.

Turns out, I approach life the same way I approach marketing. Whether I’m launching a campaign or planning a weekend getaway, I’m happiest creating experiences people remember.

More About Me

Recognitions

  • By Davler Media.

    Women In Tourism, produced by Davler Media’s City Guide, is a celebration that recognizes the accomplishments of female leaders who inspire memorable travel experiences across a variety of categories including three women honored with a Lifetime Achievement Award, Up and Comer and Community Service recognitions.

  • By Davler Media.

    Women In Tourism, produced by Davler Media’s City Guide, is a celebration that recognizes the accomplishments of female leaders who inspire memorable travel experiences across a variety of categories including three women honored with a Lifetime Achievement Award, Up and Comer and Community Service recognitions.

  • By Build-A-Bear Workshop.

    Awarded via peer and manager nominations to the top three associates at Build-A-Bear Workshop’s Headquarters for consistently exemplifying company core values in their job performance and interactions.

Five women standing indoors, with the woman in the center holding a trophy. They are smiling, dressed in business casual and formal attire.
Three people standing together in front of a city guide backdrop, smiling for the photo. The man on the left is bald and wearing a blue patterned shirt, the woman in the middle has shoulder-length blonde hair and is wearing a bright pink blazer, and the man on the right has short gray hair and is wearing a checkered shirt.

Let’s Build Something Memorable

Whether you’re looking for your next marketing leader or just want to say hello, I’d love to connect.

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A group of diverse people posing for a photo inside a reflective, mirrored room decorated with hanging clear glass orbs and blue lighting.
A woman wearing a face mask and black clothing is posing with arms raised in front of a glass skyscraper. The reflection of the city and the person taking the photo can be seen in the glass panels of the building.
A person in a bear mascot costume and a woman standing on a baseball field, with the woman extending her arms, during a game at a stadium with people and advertisements in the background.
Two women standing on a waterfront, with a boat in the background. One woman is holding a pink microphone and speaking, while the other is smiling.
A woman in a green shirt and white shoes talking to a man in a black shirt, white pants, and colorful sneakers on a boat dock with green railings. A cameraman films them with a large video camera. There are boats and a partly cloudy sky in the backgr
A woman standing in front of a glass window on a skyscraper with a city skyline, including the Empire State Building, in the background.
Four people posing and smiling in a dimly lit indoor setting, likely at a social event or gathering.
A woman sitting on the floor of a high-rise observation deck with a cityscape view, surrounded by reflective metallic spheres and large glass windows showing tall skyscrapers and a river skyline.
A group of five diverse people, four women and one drag queen, posing together at an event with a backdrop displaying various logos including Madame Tussauds New York, Ripley's, and The Ride. They are wearing colorful feather boas and smiling. The dr
A woman wearing a face mask pointing at a man playing the piano in a music studio or venue.
Three women standing together outdoors with a city skyline including the One World Trade Center in the background. The women are smiling and enjoying a sunny day, wearing casual clothing and accessories.
Two people relaxing on bright green boat seats with the Statue of Liberty and ferries in the background in New York Harbor.
A group of diverse smiling people on a boat with a city skyline and water in the background, some making peace signs and gestures.
A woman in a yellow top holding a large trophy in an office setting.
Group of seven diverse people smiling and posing together on a boat deck with a dog in a cart in front of them, overcast sky with city skyline in the background.
People on a boat with a city skyline in the background, including tall skyscrapers and buildings, during cloudy weather.
A woman in a pink blazer getting her makeup done on her eye by a makeup artist wearing a black mask and black lace top. Makeup brushes and beauty products are visible on a table in front of her, and a name tag on her blazer reads 'Sara Alexis.' The b
Three smiling people standing close together at an outdoor event, with a crowd and tents in the background, under a wooden canopy.
A woman making a kissy face in front of a neon sign that reads "Catch of the Day" with a red and yellow fish graphic. She is wearing a light-colored hoodie with a red and white graphic on it, and there is a blue and green background.
A woman wearing retro sunglasses and a colorful windbreaker with arms crossed, standing on a waterfront promenade during a social gathering or party, with city skyline and skyline lit string lights in the background.
A woman with blonde hair wearing sunglasses, a black jacket, and colorful patterned pants is dancing and smiling on a rooftop with a city skyline and a group of people in the background.
Group of five smiling people standing outdoors during daytime, dressed in sports jerseys and casual clothing, with a cityscape and river in the background.
Three people smiling at a conference or event, wearing conference badges and lanyards, with a blurred crowd in the background.
Group of six people on a boat at night with a city skyline in the background. They are smiling and dressed casually, with some wearing festive accessories.
Two people standing inside a glass building with a mirrored floor, skyscrapers and the Empire State Building in New York City in the background, with blue sky and clouds.
A group of seven people with face paint posing on a lit staircase with orange and yellow flower decorations on the handrails.