America's 250th anniversary brought 37 tall ships, the U.S. Navy Blue Angels, and millions of spectators to New York Harbor. I built the marketing, ticketing, operations, and guest communications infrastructure that made Circle Line the front-row seat for all of it: four sold-out events, 4,319 guests, and $1M+ in gross revenue across a single July 4th weekend.

In 2025 I turned Circle Line's 80th birthday into the brand's biggest press year in recent memory. I conceived every campaign angle, pitched every story to PR agency 5WPR, and served as the brand's on-camera spokesperson, landing a live TODAY Show segment with Al Roker, two New York Post features, and an AP News story that reached 400M+ people worldwide. 1.58B+ earned media impressions. $14.6M in estimated media value. All for a brand that's been sailing since 1945.

I built Circle Line's Pawsitively Perfect Pup Cruise from a single idea in 2022. By its third year, the Halloween edition was landing in the New York Post, MSN, and AOL on its own. Four years later, it's still running twice a year, with a 2025 Forbes feature and national radio syndication behind it.