A Little More About Alexis

I'm a Buffalo native who built my career in New York City, helping bring some of the city’s most iconic destinations and experiences to life. From launching SUMMIT One Vanderbilt to leading marketing for Circle Line Cruises, Madame Tussauds, Mercer Labs, and Build-A-Bear, I’ve always been drawn to brands that create moments people remember. Watching an idea evolve from strategy to a real guest experience never gets old, especially when you know it helped create a memory someone will talk about long after they leave.

Outside of work, you’ll find me smack-talking strangers about how the Buffalo Bills are absolutely winning the next Super Bowl, trying every appetizer on a new restaurant's menu, or planning my next weekend trip with the people I love. Looking back, it makes perfect sense that I ended up in experiential marketing. I genuinely love bringing people together and creating moments worth remembering, whether it’s for family and friends or millions of guests visiting an attraction. Because the best experiences, personal or professional, are the ones that make you feel something.

The Kind of Marketing I Love Building

Marketing should make people feel something.

Whether it's a museum, observation deck or sightseeing cruise, the best marketing creates anticipation before someone arrives and gives them something worth talking about after they leave.

Strategy without execution is just a nice deck.

I’ve always enjoyed sitting between marketing strategy and operations because the details matter just as much as the campaign itself.

Good brands become part of people’s core memories.

The most rewarding part of this career is knowing the work helped create birthdays, first dates, family vacations or bucket-list moments someone will remember for years.

Outside of KPIs

Because there’s more to life than campaigns, calendars, and conversion rates. Here are a few of the things I love most.

  • The Buffalo Bills

  • The Buffalo Sabres

  • Hosting Family

  • Dogs

  • Live Concerts

  • Traveling

  • Cruising

  • Lime Lake

Let’s Build Something Memorable

Whether you’re looking for your next marketing leader or just want to say hello, I’d love to connect.

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