Featured Work
I’ve always loved the challenge of taking an idea and turning it into something people genuinely want to experience. Whether it was launching a new attraction, growing an iconic New York brand, or creating a campaign that earned national attention, each project taught me something new. Here are a few of my favorite projects.
Founding Circle Line's Pawsitively Perfect Pup Cruise Franchise
I built Circle Line's Pawsitively Perfect Pup Cruise from a single idea in 2022. By its third year, the Halloween edition was landing in the New York Post, MSN, and AOL on its own. Four years later, it's still running twice a year, with a 2025 Forbes feature and national radio syndication behind it.
The Go-To-Market Visual Identity Behind SUMMIT One Vanderbilt
I creative directed the $100K go-to-market production for SUMMIT One Vanderbilt's launch, sourcing photographer Evan Joseph and Wonderful Machine to produce 100+ lifestyle, architecture, and aerial assets that ran across OOH, paid social, press, and print. They're still in use today.