Featured Work
I’ve always loved the challenge of taking an idea and turning it into something people genuinely want to experience. Whether it was launching a new attraction, growing an iconic New York brand, or creating a campaign that earned national attention, each project taught me something new. Here are a few of my favorite projects.
How Circle Line's 80th Birthday Became Its Biggest Press Year Ever
In 2025 I turned Circle Line's 80th birthday into the brand's biggest press year in recent memory. I conceived every campaign angle, pitched every story to PR agency 5WPR, and served as the brand's on-camera spokesperson, landing a live TODAY Show segment with Al Roker, two New York Post features, and an AP News story that reached 400M+ people worldwide. 1.58B+ earned media impressions. $14.6M in estimated media value. All for a brand that's been sailing since 1945.
Building a Multi-Brand Influencer Program From the Ground Up
In 2024 I built Circle Line's influencer program from scratch across four brands. I designed the application system, CRM workflow, contract process, promo code tracking, and creator database, then trained my team to run it. In 2025 the program drove 3M+ views, 213K+ engagements, and $102K in promo code revenue across 167 posts.