Featured Work
I’ve always loved the challenge of taking an idea and turning it into something people genuinely want to experience. Whether it was launching a new attraction, growing an iconic New York brand, or creating a campaign that earned national attention, each project taught me something new. Here are a few of my favorite projects.
Founding Circle Line's Pawsitively Perfect Pup Cruise Franchise
I built Circle Line's Pawsitively Perfect Pup Cruise from a single idea in 2022. By its third year, the Halloween edition was landing in the New York Post, MSN, and AOL on its own. Four years later, it's still running twice a year, with a 2025 Forbes feature and national radio syndication behind it.
Integrated Marketing for Charitable Partnerships Across 260+ Stores
As Cause Marketing Specialist at Build-A-Bear Foundation, I was the day-to-day contact for seven major nonprofit partners including Make-A-Wish, Toys for Tots, and Save the Children, managing seasonal donation campaigns across 260+ store locations in the US, Canada, and the UK. By finding and testing new in-store activation approaches, I drove a 25% annual increase in fundraising totals across all partners.