Featured Work

I’ve always loved the challenge of taking an idea and turning it into something people genuinely want to experience. Whether it was launching a new attraction, growing an iconic New York brand, or creating a campaign that earned national attention, each project taught me something new. Here are a few of my favorite projects.

Circle Line Sightseeing Cruises Alexis Melendez Circle Line Sightseeing Cruises Alexis Melendez

Selling Out America's 250th: How Circle Line Turned a Historic Weekend Into $1M+

America's 250th anniversary brought 37 tall ships, the U.S. Navy Blue Angels, and millions of spectators to New York Harbor. I built the marketing, ticketing, operations, and guest communications infrastructure that made Circle Line the front-row seat for all of it: four sold-out events, 4,319 guests, and $1M+ in gross revenue across a single July 4th weekend.

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