Featured Work
I’ve always loved the challenge of taking an idea and turning it into something people genuinely want to experience. Whether it was launching a new attraction, growing an iconic New York brand, or creating a campaign that earned national attention, each project taught me something new. Here are a few of my favorite projects.
Selling Out America's 250th: How Circle Line Turned a Historic Weekend Into $1M+
America's 250th anniversary brought 37 tall ships, the U.S. Navy Blue Angels, and millions of spectators to New York Harbor. I built the marketing, ticketing, operations, and guest communications infrastructure that made Circle Line the front-row seat for all of it: four sold-out events, 4,319 guests, and $1M+ in gross revenue across a single July 4th weekend.
Integrated Marketing for Charitable Partnerships Across 260+ Stores
As Cause Marketing Specialist at Build-A-Bear Foundation, I was the day-to-day contact for seven major nonprofit partners including Make-A-Wish, Toys for Tots, and Save the Children, managing seasonal donation campaigns across 260+ store locations in the US, Canada, and the UK. By finding and testing new in-store activation approaches, I drove a 25% annual increase in fundraising totals across all partners.
How Build-A-Bear Donated 20,000 Teddy Bears to Children’s Hospitals Across America
In 2017, I project-managed one of Build-A-Bear's biggest charitable activations: the 20th Anniversary Bear Hugs program. Working with United Way and UPS, I coordinated the donation of 20,000 teddy bears to 24 children's hospitals across the country, supporting 20+ local store teams and nearly 100 volunteers with logistics, local media outreach, and on-site run of shows.