Featured Work
I’ve always loved the challenge of taking an idea and turning it into something people genuinely want to experience. Whether it was launching a new attraction, growing an iconic New York brand, or creating a campaign that earned national attention, each project taught me something new. Here are a few of my favorite projects.
Building a Multi-Brand Influencer Program From the Ground Up
In 2024 I built Circle Line's influencer program from scratch across four brands. I designed the application system, CRM workflow, contract process, promo code tracking, and creator database, then trained my team to run it. In 2025 the program drove 3M+ views, 213K+ engagements, and $102K in promo code revenue across 167 posts.
Integrated Marketing for Charitable Partnerships Across 260+ Stores
As Cause Marketing Specialist at Build-A-Bear Foundation, I was the day-to-day contact for seven major nonprofit partners including Make-A-Wish, Toys for Tots, and Save the Children, managing seasonal donation campaigns across 260+ store locations in the US, Canada, and the UK. By finding and testing new in-store activation approaches, I drove a 25% annual increase in fundraising totals across all partners.