How do you market a once-in-a-generation event while coordinating one of the most operationally complex experiences of your career? I led the integrated marketing strategy for Circle Line’s America 250 celebration, spanning four unique experiences, cross-functional planning, ticketing, guest communications, and media. The campaign generated more than $1 million in revenue, welcomed 4,300+ guests, and sold out all four events.

How do you make an 80-year-old brand feel newsworthy? I developed a year-long PR strategy that transformed Circle Line’s anniversary into its biggest earned media year in recent memory, generating 131 media placements, 1.58 billion earned media impressions, and $14.6 million in estimated media value.

I created Circle Line’s Pawsitively Perfect Pup Cruise in 2022, transforming a single event into one of the company’s signature recurring experiences. Four years later, the franchise continues to operate twice annually, earning coverage from outlets including The New York Times, Forbes, New York Post, MSN, AOL, and Good Morning America while supporting North Shore Animal League America.