America's 250th anniversary brought 37 tall ships, the U.S. Navy Blue Angels, and millions of spectators to New York Harbor. I built the marketing, ticketing, operations, and guest communications infrastructure that made Circle Line the front-row seat for all of it: four sold-out events, 4,319 guests, and $1M+ in gross revenue across a single July 4th weekend.

In two weeks I took Mercer Labs from a standard admission museum to the Valentine's Day destination in New York City. I developed tiered ticket packages, ran a full integrated campaign across email, paid social, influencer, and press, and drove the highest single-day revenue in Mercer Labs history: $211,814.84 and 3,859 tickets on one Saturday.

In 2025 I turned Circle Line's 80th birthday into the brand's biggest press year in recent memory. I conceived every campaign angle, pitched every story to PR agency 5WPR, and served as the brand's on-camera spokesperson, landing a live TODAY Show segment with Al Roker, two New York Post features, and an AP News story that reached 400M+ people worldwide. 1.58B+ earned media impressions. $14.6M in estimated media value. All for a brand that's been sailing since 1945.

As Marketing Manager, I led the $4M launch of SUMMIT One Vanderbilt — a brand new 65,000-square-foot immersive observatory with zero prior brand awareness. The result: a sold-out opening, 320M+ people reached in launch week, and $100M+ in Year 1 revenue.