Featured Work

I’ve always loved the challenge of taking an idea and turning it into something people genuinely want to experience. Whether it was launching a new attraction, growing an iconic New York brand, or creating a campaign that earned national attention, each project taught me something new. Here are a few of my favorite projects.

Alexis Melendez 7/5/26 Alexis Melendez 7/5/26

How Circle Line's 80th Birthday Became Its Biggest Press Year Ever

In 2025 I turned Circle Line's 80th birthday into the brand's biggest press year in recent memory. I conceived every campaign angle, pitched every story to PR agency 5WPR, and served as the brand's on-camera spokesperson, landing a live TODAY Show segment with Al Roker, two New York Post features, and an AP News story that reached 400M+ people worldwide. 1.58B+ earned media impressions. $14.6M in estimated media value. All for a brand that's been sailing since 1945.

Alexis Melendez 4/1/26 Alexis Melendez 4/1/26

Peter Luger x Madame Tussauds: Turning Empty Seats into 20+ Media Hits

When Peter Luger could finally seat more diners, nobody wanted to sit inside yet. I filled its empty tables with wax figures of Jon Hamm, Audrey Hepburn, and Al Roker, turning a dining capacity update into a story TMZ, People, the Today Show, and SNL all picked up, and one Jimmy Fallon showed up in person to be part of.