Featured Work
I’ve always loved the challenge of taking an idea and turning it into something people genuinely want to experience. Whether it was launching a new attraction, growing an iconic New York brand, or creating a campaign that earned national attention, each project taught me something new. Here are a few of my favorite projects.
Founding Circle Line's Pup Cruise Franchise
I created Circle Line’s Pawsitively Perfect Pup Cruise in 2022, transforming a single event into one of the company’s signature recurring experiences. Four years later, the franchise continues to operate twice annually, earning coverage from outlets including The New York Times, Forbes, New York Post, MSN, AOL, and Good Morning America while supporting North Shore Animal League America.