Featured Work
I’ve always loved the challenge of taking an idea and turning it into something people genuinely want to experience. Whether it was launching a new attraction, growing an iconic New York brand, or creating a campaign that earned national attention, each project taught me something new. Here are a few of my favorite projects.
The Grand Opening of SUMMIT One Vanderbilt
As Marketing Manager, I led the $4M launch of SUMMIT One Vanderbilt — a brand new 65,000-square-foot immersive observatory with zero prior brand awareness. The result: a sold-out opening, 320M+ people reached in launch week, and $100M+ in Year 1 revenue.
Integrated Marketing for Charitable Partnerships Across 260+ Stores
As Cause Marketing Specialist at Build-A-Bear Foundation, I was the day-to-day contact for seven major nonprofit partners including Make-A-Wish, Toys for Tots, and Save the Children, managing seasonal donation campaigns across 260+ store locations in the US, Canada, and the UK. By finding and testing new in-store activation approaches, I drove a 25% annual increase in fundraising totals across all partners.