Featured Work

I’ve always loved the challenge of taking an idea and turning it into something people genuinely want to experience. Whether it was launching a new attraction, growing an iconic New York brand, or creating a campaign that earned national attention, each project taught me something new. Here are a few of my favorite projects.

Go-To-Market Strategy & Brand Launch Alexis Melendez Go-To-Market Strategy & Brand Launch Alexis Melendez

Launching SUMMIT One Vanderbilt, New York’s Newest Observation Deck Experience

How do you launch a brand no one has ever experienced? I helped bring SUMMIT One Vanderbilt to market through an integrated launch strategy spanning media, influencers, paid advertising, and grand opening events. The campaign generated more than 1 billion media impressions and helped sell out the attraction for nearly six months after opening.

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Creative Direction & Brand Storytelling Alexis Melendez Creative Direction & Brand Storytelling Alexis Melendez

Creating the Go-To-Market Visual Identity for SUMMIT One Vanderbilt

I creative directed the $400K go-to-market production that defined SUMMIT One Vanderbilt’s visual identity, sourcing photographer Evan Joseph and Wonderful Machine to produce 100+ lifestyle, architecture, and aerial assets that launched across OOH, paid social, press, print, and digital. Four years later, they’re still the foundation of the brand’s marketing.

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