Featured Work
I’ve always loved the challenge of taking an idea and turning it into something people genuinely want to experience. Whether it was launching a new attraction, growing an iconic New York brand, or creating a campaign that earned national attention, each project taught me something new. Here are a few of my favorite projects.
Turning Valentine's Day Into Mercer Labs' Highest-Revenue Day
In two weeks I took Mercer Labs from a standard admission museum to the Valentine's Day destination in New York City. I developed tiered ticket packages, ran a full integrated campaign across email, paid social, influencer, and press, and drove the highest single-day revenue in Mercer Labs history: $211,814.84 and 3,859 tickets on one Saturday.