Featured Work
I’ve always loved the challenge of taking an idea and turning it into something people genuinely want to experience. Whether it was launching a new attraction, growing an iconic New York brand, or creating a campaign that earned national attention, each project taught me something new. Here are a few of my favorite projects.
The Grand Opening of SUMMIT One Vanderbilt
As Marketing Manager, I led the $4M launch of SUMMIT One Vanderbilt — a brand new 65,000-square-foot immersive observatory with zero prior brand awareness. The result: a sold-out opening, 320M+ people reached in launch week, and $100M+ in Year 1 revenue.
The Go-To-Market Visual Identity Behind SUMMIT One Vanderbilt
I creative directed the $100K go-to-market production for SUMMIT One Vanderbilt's launch, sourcing photographer Evan Joseph and Wonderful Machine to produce 100+ lifestyle, architecture, and aerial assets that ran across OOH, paid social, press, and print. They're still in use today.