Featured Work
I’ve always loved the challenge of taking an idea and turning it into something people genuinely want to experience. Whether it was launching a new attraction, growing an iconic New York brand, or creating a campaign that earned national attention, each project taught me something new. Here are a few of my favorite projects.
Peter Luger x Madame Tussauds: Turning Empty Seats into 20+ Media Hits
When Peter Luger could finally seat more diners, nobody wanted to sit inside yet. I filled its empty tables with wax figures of Jon Hamm, Audrey Hepburn, and Al Roker, turning a dining capacity update into a story TMZ, People, the Today Show, and SNL all picked up, and one Jimmy Fallon showed up in person to be part of.
Integrated Marketing for Charitable Partnerships Across 260+ Stores
As Cause Marketing Specialist at Build-A-Bear Foundation, I was the day-to-day contact for seven major nonprofit partners including Make-A-Wish, Toys for Tots, and Save the Children, managing seasonal donation campaigns across 260+ store locations in the US, Canada, and the UK. By finding and testing new in-store activation approaches, I drove a 25% annual increase in fundraising totals across all partners.