Featured Work
I’ve always loved the challenge of taking an idea and turning it into something people genuinely want to experience. Whether it was launching a new attraction, growing an iconic New York brand, or creating a campaign that earned national attention, each project taught me something new. Here are a few of my favorite projects.
The Grand Opening of SUMMIT One Vanderbilt
As Marketing Manager, I led the $4M launch of SUMMIT One Vanderbilt — a brand new 65,000-square-foot immersive observatory with zero prior brand awareness. The result: a sold-out opening, 320M+ people reached in launch week, and $100M+ in Year 1 revenue.
Peter Luger x Madame Tussauds: Turning Empty Seats into 20+ Media Hits
When Peter Luger could finally seat more diners, nobody wanted to sit inside yet. I filled its empty tables with wax figures of Jon Hamm, Audrey Hepburn, and Al Roker, turning a dining capacity update into a story TMZ, People, the Today Show, and SNL all picked up, and one Jimmy Fallon showed up in person to be part of.