Featured Work
I’ve always loved the challenge of taking an idea and turning it into something people genuinely want to experience. Whether it was launching a new attraction, growing an iconic New York brand, or creating a campaign that earned national attention, each project taught me something new. Here are a few of my favorite projects.
Turning Valentine's Day Into Mercer Labs' Highest-Revenue Day
How do you turn a museum into one of New York City’s must-do Valentine’s Day destinations? I developed curated ticket packages and an integrated marketing campaign that repositioned Mercer Labs as a holiday experience rather than just an attraction. The campaign generated the highest-grossing day in company history, with $211,000+ in single-day revenue and 3,800+ tickets redeemed.