Featured Work
I’ve always loved the challenge of taking an idea and turning it into something people genuinely want to experience. Whether it was launching a new attraction, growing an iconic New York brand, or creating a campaign that earned national attention, each project taught me something new. Here are a few of my favorite projects.
Integrated Marketing for Charitable Partnerships Across 260+ Stores
As Cause Marketing Specialist for the Build-A-Bear Foundation, I managed integrated fundraising campaigns for seven nonprofit partners, including Make-A-Wish, Toys for Tots, and Save the Children, across more than 260 stores in the U.S., Canada, and the U.K. By strengthening partner collaboration and testing new in-store activation strategies, I helped increase annual fundraising by 25%.