Featured Work
I’ve always loved the challenge of taking an idea and turning it into something people genuinely want to experience. Whether it was launching a new attraction, growing an iconic New York brand, or creating a campaign that earned national attention, each project taught me something new. Here are a few of my favorite projects.
Turning Empty Seats into a National Media Moment
When Peter Luger could finally seat more diners, nobody wanted to sit inside yet. I developed the creative concept that filled its empty tables with wax figures of Jon Hamm, Audrey Hepburn, and Al Roker, transforming a routine dining capacity update into a national media story covered by TMZ, People, the Today Show, and Saturday Night Live. Jimmy Fallon even showed up in person to meet his own figure.