Featured Work
I’ve always loved the challenge of taking an idea and turning it into something people genuinely want to experience. Whether it was launching a new attraction, growing an iconic New York brand, or creating a campaign that earned national attention, each project taught me something new. Here are a few of my favorite projects.
Selling Out America's 250th: How Circle Line Turned a Historic Weekend Into $1M+
How do you market a once-in-a-generation event while coordinating one of the most operationally complex experiences of your career? I led the integrated marketing strategy for Circle Line’s America 250 celebration, spanning four unique experiences, cross-functional planning, ticketing, guest communications, and media. The campaign generated more than $1 million in revenue, welcomed 4,300+ guests, and sold out all four events.