Featured Work
I’ve always loved the challenge of taking an idea and turning it into something people genuinely want to experience. Whether it was launching a new attraction, growing an iconic New York brand, or creating a campaign that earned national attention, each project taught me something new. Here are a few of my favorite projects.
Creating the Go-To-Market Visual Identity for SUMMIT One Vanderbilt
I creative directed the $400K go-to-market production that defined SUMMIT One Vanderbilt’s visual identity, sourcing photographer Evan Joseph and Wonderful Machine to produce 100+ lifestyle, architecture, and aerial assets that launched across OOH, paid social, press, print, and digital. Four years later, they’re still the foundation of the brand’s marketing.