Featured Work
I’ve always loved the challenge of taking an idea and turning it into something people genuinely want to experience. Whether it was launching a new attraction, growing an iconic New York brand, or creating a campaign that earned national attention, each project taught me something new. Here are a few of my favorite projects.
Coordinating a Nationwide Hospital Donation Program
To celebrate Build-A-Bear’s 20th anniversary, I managed a nationwide community impact campaign that donated 20,000 teddy bears to 24 children’s hospitals across the U.S. I coordinated logistics, partnerships, local store teams, volunteers, and hospital activations with United Way and UPS, helping bring Build-A-Bear experiences directly to children receiving treatment.