Madame Tussauds New York
Marketing Executive, September 2018 - March 2021
Famous Figures Assist with Social Distancing at Peter Luger Steakhouse
Lead one of Merlin Entertainments’ most successful PR Stunts during the pandemic to capitalize on increased dining capacity news announcement.
Notable Coverage includes: TMZ, The Today Show, Today.com, People.com, Univision, GMA3, Saturday Night Live, GoodMorningAmerica.com, Deadline, Fox News, Gothamist, The Hollywood Reporter, The Independent, Insider, The New York Post, Yahoo HuffPost , Newsday, U.S. News & World Report, USA Today, Star Tribune, Toronto Star, Washington Times,
2020 Re-Branding Production Shoot
Managed a 2-day overnight production shoot, creative directed talent & photographer, and served as key contact for vendors and internal stakeholders for approval, payment and image distribution!
Alive in AR Marketing Campaign
As Executive Producer, I hired the production crew, drafted storyboards, hired talent, directed the shoot, and managed approvals on final video and photos.
Attraction Theming Upgrades
With minimal budgets and a tight deadline, I transformed some our most transitional rooms into storytelling experiences that convey our brand voice, generate emotion and feature key brand elements.
@MadameTussaudsUSA TikTok
Spearheaded the launch strategy and was responsible for coordinating and delegating tasks to marketing managers across 7 locations, creating and maintaining content calendar, editing and publishing all videos, and presenting results and research to the central management team. Click here to visit @MadameTussaudsUSA!
‘Celebrating Marvel’s Stan Lee’ After-Party Event
Coordinated vendor logistics, operational plan, and staff support for a 600+ attendee attraction buy-out with our largest IP partner.
World Pride Record-Breaking Event in Times Square
Generated 400m+ media impressions serving as project lead for a World Pride PR Stunt from creative conception to securing partnerships and tactical event production.
New Third-Party Event Program at Madame Tussauds
Established new revenue stream generating about $200k Y1 in venue rental sales by exceeding client objectives with customized proposals, vendor coordination, and managing internal & external logistic processes.
‘HERE TODAY’ Movie Production at Madame Tussauds
Coordinated legalities and operational logistics with studio and executive producers Tiffany Haddish & Billy Crystal for our attraction to be featured in an upcoming film. Accommodated 60+ production crew during operating hours, while still maintaining a guest satisfaction rating >75%.