Build-A-Bear Workshop
June 2016 - September 2018
Build-A-Bear Workshop’s 20th Anniversary “Bear Hugs” Project
As project manager of the “bear-building” events at each hospital, I oversaw donation logistics of 20,000 furry friends to over 20 hospitals while supporting over 20 local store teams with logistics, local media support and asset coordination.
Charitable Partnerships
Adding a little more heart to life, I developed integrated marketing campaigns and activations with non-profit organizations and international charities in partnership across 260+ store locations.
As the key account manager to generate unique partnership activities, I helped facilitate buzz-worthy local stunts. Click here to watch some Cardinals players make furry friends for children in need!
By re-designing the Charitable Giving webpage & customer journey for donation requests, I increased annual donation output by 200% while amending inventory tools to maximize the budget.
As the Experiential Marketing Coordinator, I created specialized store opening marketing plans and solved marketing challenges for unique specialty locations and flagships.
1 of 6 International Recipients of the 2017 “Teddy Award” winner chosen by colleagues for exemplifying core values in job performance. Pictured above with my various managers and CEO Sharon John.
Lead first 5 cupcake trial classes for the new bakeshop concept. Supported team in developing the strategy and implementing learnings prior to wide release.
Bakeshop fun!