Famous Figures Assist with Social Distancing at Peter Luger Steakhouse

Location
Madame Tussauds NY

Year
2020

My Role: Lead one of Merlin Entertainments’ most successful PR Stunts during the pandemic to capitalize on increased dining capacity news announcement. Coordinated stunt details with the restaurant team, selected and transported NYC-centric figures with our studios team and packaged content for press outreach.

Cool Results: Jimmy Fallon met with his figure at the restaurant and featured it on his socials!

Notable Coverage includes: TMZ, The Today Show, Today.com, People.com, Univision, GMA3, Saturday Night Live, GoodMorningAmerica.com, Deadline, Fox News, Gothamist, The Hollywood Reporter, The Independent, Insider, The New York Post, Yahoo HuffPost , Newsday, U.S. News & World Report, USA Today, Star Tribune, Toronto Star, Washington Times